The comic book for example has been seen as a 
degenerate literary form instead of as a nascent 
pictorial and dramatic form which has sprung from 
the new stress on visual-auditory communication in 
the magazines, the radio and television. The young 
today cannot follow narrative, but they are alert to 
drama. They cannot bear description but they love 
landscape and action.

Marshall McLuhan to Harold Innis, March 14, 1951, 
Letters of Marshall McLuhan , (Toronto, 1987), p. 
222.